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一、项目名称：新世隆广场餐饮娱乐项目。
二、项目内容：新世隆广场餐饮娱乐、健身休闲招商项目，建筑面积1万平方米。
三、投资估算与资金来源：
新世隆广场总投资3700万美元，中方已完成投资3400万美元，拟利用外资300万美元。
四、 市场分析：
新世隆广场位于一环路以内，建设南大街与槐中路交汇处，东临亚太大酒店，西临阳光大厦，北距石家庄市政府1500米，交通十分便利。
新世隆两公里半径内有众多机关、团体、学校和有较高收入的居民新村，居住人口约24万，日经客流量达20万人次，且两公里内无大型综合健身娱乐设施。
新世隆地处石家庄城市规划东南部，金融商贸发展战略的中心地段，随着石家庄“开放带动战略”的深入实施、城市改造步伐的加快，新世隆的地域优势将强有力地显现。
五、建设条件：
新世隆拥有场地的所有权、经营权、基础设施配套齐全，配有中央空调、集中供热、客货电梯、宽带网接入、自动消防喷淋系统，24小时保安保洁。
项目利用现有框架建筑基础。
六、 经济效益分析：
项目运营后可实现年销售收入100万美元。
七、 中方企业现状：
河北新世隆商贸有限公司隶属于中国人民解放军总装备部第三三零二工厂，为国有企业，在河北省工商局注册，注册资本130万美元（人民币1100万元），总资产3400万美元，员工总数600人，2002年实现销售收入2000万美元。
新世隆广场是集购物、餐饮、娱乐、洗浴、住宿、金融等服务为一体的综合大厦，建筑面积4万平方米，分为主体三层、地下一层和局部五层。新世隆会员店在广场的一二层，是石家庄市目前最大的、也是唯一一家会员制超市，开业于2000年8月5日，营业面积2万平方米，经营数万种商品，日客流量4万人次，拥有会员6万人，开业两年来以服务优良，信誉度好，经济效益逐年提高，吸引社会各界，具有很强的竞争能力。
大厦一层西侧设有石家庄市交通银行建南支行、快餐厅；南侧三、四、五层为三星级宾馆。已初步形成商业、金融、宾馆、餐饮、洗浴等较为配套的综合服务优势。
公司名称：河北新世隆商贸有限公司
法人代表：甄建国
企业性质：国有商贸企业
经营范围：食品、副食品、饮料、烟酒百货、正餐（含冷拼）、糕点制售、肉制加工、服装鞋帽、儿童玩具、文体用品、办公设备、图书音像、房屋租赁。
公司资产：3400万美元，固定资产2000万美元。
八、项目进展：
项目建设已经市规划局审批，基础框架已经构成。
九、合作方式：新世隆公司寻求以租赁为主，其它方式为辅的灵活的合作方式。对招商项目无特殊要求。
十、联络方式：
项目负责人：徐莲华（总经理）
联系人：陈丽
单位：河北新世隆商贸有限公司
电话：0311-6119846 传真：0311-6024998
E-mail：HBXSL@sina.com 邮编：050000
Xinshilong Commercial and Trading Co., Ltd
I. Project name:
The project of services for food and beverage, and entertainment.
II.Project content:
Attracting businessmen to develop services for food and beverage, entertainment
and body-keeping on Xinshilong Plaza with 10,000 m2 of construction area.
III.Investment estimate and fund source:
The investment of Xinshilong Plaza totals 37 million dollars, Chinese side has
completed 34 million dollars of them. The rest, about 3 million dollars, is
planned to be carried ort by the foreign side.
IV.Market analysis:
Xinshilong Plaza is located at the crossing of Jianshe Street and Huaizhong
Road, facing Yatai grand Hotel to the east, the Sunlight Hotel to the west and
the Government of Shijiazhuang to the north 1500meters away, with the advantage
of a rather convenient traffic.
Within an area with radius of 2kilometers, Xinshilong Plaza is surrounded with
numerous ministerial departments, organizations, schools and residential
buildings. The inhabitation population reaches 240,000, and most of them are
ones with higher incomes, and the number of customers reaches 200,000 every day.
What抯 more, there is no any big establishment about body-keeping and
entertainment.
Xinshilong抯 location shall be at the central section in South-east Financial and
Commercial Development District by Shijiazhuang City Planning. With the
execution of pening conduct strategy , the location advantage of Xinshiling
Plaza will appear more attractively.
Xinshilong possesses the ownership and the management right of the area. The
site is equipped with central air conditioning, central heat supply, customers
and goods lifts, broad band netwouk, automatic fire control and spraying system
and 24hours public security and cleaning services.
VII. Corporation actuality:
Hebei Xinshilong commercial and Trading Co. Ltd belongs to No.3302 factory of
the headquarters equipment of the P.L.A. It誷 a nationalize industry, and
registered in the department of industry and commerce in He Bei. The registered
capital is 1,300,000 dollars(11,000,000￥). The total capital is 34,000,000
dollars, and the total worker is 600, The annual in comes in 2002 is 20,000,000
dollars.
Xinshilong Plaza is a comprehensive edifice, managing services embodying,
shopping, food and drind, entertainment, bathing, accommodation, finance, etc.
Its construction area are about 40,000m2. Its main building has three stories,
one story in the underground and five stories in its local part. The Xinshilong
Member Shop, covering the first and the secong floor of the plaza, is the
biggest and the only supermarket in membership system in Shijiazhuang City. The
shop started business on August 5,2000 with a business area 20,000m2, dealing in
tens of thousands of commodities. It has 60,000 members and the number of
customers every day reaches 40,000. Having very strong competitive capability,
the shop has attracted the attention of the people from all walks of the society
with its excellent service and good credit since its opening on August 5,2000.
In the west part of the building stand the Bank of Communications of
Shijiazhuang City, Jiannan Branch and a fast food restaurant. From the third
floor to the fifth floor is a 3-star guest house. Advantages of Xinshilong Plaza
in commerce and services for finance, guest house, food and beverage, bathing
and etc. Have formed.
Name of the corporation:Hebei Xinshilong Commercial and Trading Co., Ltd.
President:Zhen Jianguo
Corporation property: state-owned
Scope of management: food, subsidiary food, beverages, cigarettes, Wines,
general merchandise, dinner (containing cold dish ), cake manufacturing and
selling, meat products processing, costumes, shoes and caps, toys, recreational
and sports articles, office facilities, books, audio and video products, house
tenancy, etc.
Corporation assets: 34 million dollars, fixed assets 20 million dollars.
VIII. Project progress:
The project has been examined and approved by the Municipal Program Department
and its basic framework has been constructed.
IX. Co-operation style:
Leasing is chief, another is tolerable. There is no special requests of the
inviting project.
X. Way of liaison:
Manager: Xu Lianhua
Person to contact:Chen Li
Department: Hebei Xinshilong Commercial and Trading co., Ltd.
Tel: 0311-6119846
Fax: 0311-6024998
E-mail: HBXSL@sina.com Zip code:050000
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